Launches fail when teams optimize graphics before offer clarity. Use this checklist to sequence work so launch day is boring—in a good way.
Two Weeks Out
Finalize outcome statement, pricing, refund policy, and delivery method. Draft storefront copy and collect two forms of proof.
One Week Out
Run a test purchase end-to-end. Verify email, file access, and mobile checkout. Fix broken links before you schedule posts.
Launch Day
Publish the listing, pin one primary CTA, and share in one channel you control (email or community) before spraying everywhere. Monitor checkout errors hourly.
First Week After Launch
Reply to every buyer question within 24 hours. Log objections—they become FAQ entries and copy improvements. Request reviews from happy buyers.
Free vs. Paid Launches
Free lead magnets validate interest; paid launches validate willingness to pay. If conversion from free to paid is weak, fix positioning—not just the price.
Post-Launch Optimization
After two weeks, change one variable: headline, hero image, or price presentation. Measure for another two weeks. Avoid changing everything at once.