Brand
Klavio identity
Use the mark with confidence and restraint—the product should feel calm, not loud.
Logo
Use the official mark on light backgrounds. Maintain clear space equal to the height of the mark on all sides.
Color
Primary UI uses neutral blacks and warm grays. Accent CTAs use the platform orange gradient defined in the app theme. Avoid neon or heavy drop shadows in partner materials.
Voice
Write like a trusted colleague: direct, specific, and free of hype. Lead with outcomes for creators and buyers, not feature lists.